Decooda Upgrades Market Research team with veteran, Kirsten Zapiec
Atlanta, GA (October 8, 2018)
Decooda, the data analyst and technology company that is known for its artificial intelligence and emotion-based customer experience strategies, today announced Kirsten Zapiec as its new Chief Insights Strategist. The hire was made in a bid to advance the market research team and stay ahead of the curve in the AI market. In her new role, Zapiec will lead the synthesis and distillation of Decooda’s cutting edge data enrichment and artificial intelligence technologies to reveal the insights clients require to take action for their initiatives.
“In today’s data rich and insight poor world, our clients are looking to us to synthesize across a wide array of data streams to reveal actionable insights,” said David Johnson, Decooda’s CEO. “Kirsten masterfully distills data into simple, but powerful stories. Not only does she admire our approach and drive to know the ‘why’ of things, but also our commitment to getting the most out of data. Her ability to influence organizational change using our enriched data has been proven over and over.”
The strategic hire is a victory for Decooda as it looks to release a number of its long-awaited products. Zapiec is a proven maven focused on the emotional connection consumers have with brands. She has worked with prominent companies across many verticals including Intel, Sprint, Bank of America, Visa, Coca-Cola and Celebrity Cruises. In her executive leadership positions at TNS Kantar and GfK she was focused on Brand and Customer Experience thought leadership and innovation. Most recently, Zapiec co-founded data analytics and insights agency, bbb Mavens, to bring the most innovative data technologies and analysis to the modern marketer. It was there she partnered with the Decooda team and became a fan of their data enrichment approaches.
“I’m very excited about the opportunity to work with the brilliant minds at Decooda and build upon its already impressive foundational success,” said Kirsten Zapiec. “I took an interest in their work during my time at bbb Mavens and knew then that I wanted to be a part of their growth journey as it evolves how the industry approaches data and the customer experience.”
Decooda is a data enrichment and customer relations management company that uses AI and cognitive intelligence to understand emotions and how it relates into actionable insights. Decooda believes in utilizing a diversity of experiences, skills and techniques to gather conclusions, particularly through their Cognitive Intelligence Machine (CIM) that is based on a combination of cutting edge linguistic-cognitive analytics, machine learning, deep learning and AI.
Founded in 2010, Decooda works with some of the biggest brands in the world, including Principal Financial Group, Keurig, and Fleetcor.