We let the problem

define the methodology

The Decooda team is comprised of some of the brightest minds in linguistics, cognitive science, artificial intelligence, computational mathematics and business intelligence in the world. We are driven by the relentless pursuit of revealing the whole story behind big data and helping our clients identify the biggest “ah-ha’s.” Too often, a methodology is forced on a problem. At Decooda, we let the problem define the methodology.

We harness our technology and skills to analyze virtually any problem of any scale. We have experience analyzing nearly all data types, including: social media feeds, CRM, call center dialogues, surveys, panel discussions, focus group dialogues, chat dialogues and other transactional data. Our offices are located in Atlanta and Memphis with an additional global development team in India.

David Johnson

Founder, President and CEO of Decooda

Decooda’s vision for delivering valuable social media and enterprise text-analytics insights has been framed by David’s obsession to understand and predict consumer behaviors in real-time at web-scale. He has assembled an interdisciplinary team of experts that specialize in big data, linguistics, cognitive psychology and artificial intelligence to understand the root cause of consumer behavior and its impact on business outcomes on a global basis.

Charles Wardell

Founder and CTO of Decooda

Charles is an accomplished big data professional that is passionate about pursuing the biggest and most demanding business challenges that can be enabled by technology.  His experience spans the design and implementation of platform independent large-scale massive parallel processing (MPP) systems, grid computing, application development, data integration and large-scale data warehouses.  Leveraging his wide array of talent, Charles designed what is perhaps, the most efficient and highest performing big data platform in the world that supports the analysis of any type of real-time streaming or landed data.  He also led the design of our proprietary cognitive analytics engine that helps our clients understand how consumers think, feel and act about products and experiences, and how those thoughts and feelings translate into behavior.  The result is that Decooda helps its clients understand the whole story behind all of their big data. Charles is also passionate about serving others, as demonstrated by his philanthropic and mission work around the world.

Board of Directors

Randy Salisbury

More than twenty five years of experience helping start-ups and early stage companies accelerate growth and enhance enterprise value via branding, positioning, client retention, communications and investor relations.

Val Rahmani, PhD

Thirty years experience in general management in the technology industry, from start-up CEO to multi-billion dollar businesses. Popular public speaker from international conferences to leading business schools. Born in the UK, moved to the US in 2001 as part of Lou Gerstner’s team as CEO of IBM.

Christopher K. Hill

Proven executive leader in the tech industry and currently President of Open Peak, the leading provider of mobile enterprise management solutions. Prior to Open Peak, he was the Senior Vice President and Corporate Officer for Advanced Solutions for AT&T. In this role, he had full P/L responsibility for a multi-billion dollar business unit focused on delivering enterprise solutions, including mobility, collaboration, m2m, and vertical solutions.

Keehln Wheeler

Keehln has more than 20 years of experience in the digital advertising space. He has been instrumental in building his company, Maxmedia to a nationally recognized agency, which has won over 50 industry awards. Maxmedia has produced work for Fortune 100 companies including coke, Dell, AT&T, NFL, NBA and many others.

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