Research

There’s an ocean of available data out there. The challenge is to use it wisely to reveal valuable insights about your customers that will pay off on your bottom line.

The Decooda platform stands out above all others because you can analyze all types of data (structured and unstructured) and ask and answer virtually any question. We can customize your analytics and your platform and you can work and therefore react in real-time to findings. For data providers, we also can help you develop a business platform so that you will become the go-to source for your clients.

Inside the Research - Decooda

  • Enterprise Feedback Management
  • Decooda delivers on the promise of Enterprise Feedback Management (EFM) by empowering our clients to collect and manage actionable customer feedback in order to gain a 360 degree view of the customer. We analyze any type and volume of structured and unstructured data, including: social media feeds, CRM, call center dialogues, surveys, panel discussions, focus group dialogues, chat dialogues and other transactional enterprise big data.

    In addition to passively listening to social media conversations in real-time, we provide you the ability to engage with customers by asking simple open-ended questions to instantaneously answer your most pressing questions and clarify market observations. Through the combination of passive listening and active engagement, we help you understand what people are talking about, what the associated emotions are, and how they influence the audience members state of mind and behaviors. For the first time, organizations have a complete solution that will allow them to leverage big data in order to learn, anticipate, predict and influence outcomes.

  • Innovation and White Space Analysis
  • Identifying white space opportunities necessitates exploration within or adjacent to traditional business boundaries. It often requires unconventional approaches to uncover high value unmet needs and to convert them into attractive businesses. The Decooda platform can help you identify and quantify the value of product extensions, emerging trends and white space opportunities on the fly so you can identify the next hot product the market didn't know it needed.

  • Real Time Market Research
  • Decooda enables you to field custom market research in real time so you can immediately get your finger on the pulse of the conversations that matter. Thanks to our proprietary big data platform and cognitive text analytics engine, we can evaluate all content by specific topics, emotions, state-of-mind, conversational attributes and emerging themes. We also perform advanced data cleansing, promotion filtering and disambiguation ensuring we only focus on relevant data. When you understand the true voice of the customer across all channels you will accelerate learning, accurately predict human behaviors and market trends, and influence outcomes.

  • Custom Text Analytics
  • Within a day Decooda can train virtually anyone to use our cognitive-linguistic text analytics engine to create custom models. For the first time, clients can easily create models that enable the detection of topics, emotions, cognitive states, personas and any other conversation attributes. It is not uncommon for Decooda to achieve 90% - 95% accuracy levels using our training methodologies. Further, we perform transparent validation services to insure that the highest accuracy levels are achieved. Clients can also outsource all services to Decooda or its partners for model development.

  • Custom Advanced Analytics
  • Decooda's industry-leading cognitive-linguistic text analytics engine allows us to structure unstructured data providing modelers additional "break-though" variables that can be used for advanced modeling and simulation. All data can be easily exported to SPSS, SAS, R, BayesiaLabs or any other analytics platform. But this is just the beginning. Because Decooda's big data platform operates as both a massive parallel processing engine and a convergence engine for all unstructured and structured data, and because or our flexible flow-based approach to logic design, we make it extremely easy to create any type of analytics algorithm on the fly. What does this mean to you? It means that you can create a one-step process to perform any type of quantitative, qualitative or hybrid analysis across all of your big data. In addition, Decooda has a simple R plug-in that can be called to perform R routines in-line with any analytics algorithm. These combined capabilities position Decooda as perhaps the most powerful and flexible world-class analytics processing platform. Finally, big data analytics made easy.

  • Awareness, Equity and Value Trackers
  • Decooda analyzes consumer conversations across all social media and enterprise communications. We deliver richer insights by using our proprietary cognitive text analytics engine. Specifically, we've demonstrated that by analyzing social media and online reveiw comments we can measure brand awareness, equity and value. Ultimately, we take it one level deeper by revealing how people think, feel and act about your product, experience or brand in order to measure and predict overall market performance.

  • Data Mining
  • At Decooda we offer the most flexible data mining and analysis solutions available. We enable you to integrate with or connect to any type of data. In addition to traditional data mining techniques, you can also perform queries by topic, concept, sentiment, emotion, cognitive state, theme or any combination enabling, thus enabling you to identify all relevant data regardless of source.

  • Big Data Platform
  • Big data can be defined as any data that is too large and/or too complex and/or too expensive to process using existing technologies and architectures. Decooda's big data convergence platform is a single, flexible massive parallel processing (MPP) system that can aggregate and analyze any volume of streaming or landed unstructured or structured data in real-time. It's simply deployed on a cluster of commodity, off-the-shelf hardware (COTS). The result is that the Decooda platform provides the most cost effective and simple way to get industry-leading massive parallelism with minimal effort. In fact, it is the most powerful massive parallel processing grid platform available as a cloud, private appliance or hybrid.

Decooda delivers on the promise of Enterprise Feedback Management (EFM) by empowering our clients to collect and manage actionable customer feedback in order to gain a 360 degree view of the customer. We analyze any type and volume of structured and unstructured data, including: social media feeds, CRM, call center dialogues, surveys, panel discussions, focus group dialogues, chat dialogues and other transactional enterprise big data.

In addition to passively listening to social media conversations in real-time, we provide you the ability to engage with customers by asking simple open-ended questions to instantaneously answer your most pressing questions and clarify market observations. Through the combination of passive listening and active engagement, we help you understand what people are talking about, what the associated emotions are, and how they influence the audience members state of mind and behaviors. For the first time, organizations have a complete solution that will allow them to leverage big data in order to learn, anticipate, predict and influence outcomes.

Identifying white space opportunities necessitates exploration within or adjacent to traditional business boundaries. It often requires unconventional approaches to uncover high value unmet needs and to convert them into attractive businesses. The Decooda platform can help you identify and quantify the value of product extensions, emerging trends and white space opportunities on the fly so you can identify the next hot product the market didn't know it needed.

Decooda enables you to field custom market research in real time so you can immediately get your finger on the pulse of the conversations that matter. Thanks to our proprietary big data platform and cognitive text analytics engine, we can evaluate all content by specific topics, emotions, state-of-mind, conversational attributes and emerging themes. We also perform advanced data cleansing, promotion filtering and disambiguation ensuring we only focus on relevant data. When you understand the true voice of the customer across all channels you will accelerate learning, accurately predict human behaviors and market trends, and influence outcomes.

Within a day Decooda can train virtually anyone to use our cognitive-linguistic text analytics engine to create custom models. For the first time, clients can easily create models that enable the detection of topics, emotions, cognitive states, personas and any other conversation attributes. It is not uncommon for Decooda to achieve 90% - 95% accuracy levels using our training methodologies. Further, we perform transparent validation services to insure that the highest accuracy levels are achieved. Clients can also outsource all services to Decooda or its partners for model development.

Decooda's industry-leading cognitive-linguistic text analytics engine allows us to structure unstructured data providing modelers additional "break-though" variables that can be used for advanced modeling and simulation. All data can be easily exported to SPSS, SAS, R, BayesiaLabs or any other analytics platform. But this is just the beginning. Because Decooda's big data platform operates as both a massive parallel processing engine and a convergence engine for all unstructured and structured data, and because or our flexible flow-based approach to logic design, we make it extremely easy to create any type of analytics algorithm on the fly. What does this mean to you? It means that you can create a one-step process to perform any type of quantitative, qualitative or hybrid analysis across all of your big data. In addition, Decooda has a simple R plug-in that can be called to perform R routines in-line with any analytics algorithm. These combined capabilities position Decooda as perhaps the most powerful and flexible world-class analytics processing platform. Finally, big data analytics made easy.

Decooda analyzes consumer conversations across all social media and enterprise communications. We deliver richer insights by using our proprietary cognitive text analytics engine. Specifically, we've demonstrated that by analyzing social media and online reveiw comments we can measure brand awareness, equity and value. Ultimately, we take it one level deeper by revealing how people think, feel and act about your product, experience or brand in order to measure and predict overall market performance.

At Decooda we offer the most flexible data mining and analysis solutions available. We enable you to integrate with or connect to any type of data. In addition to traditional data mining techniques, you can also perform queries by topic, concept, sentiment, emotion, cognitive state, theme or any combination enabling, thus enabling you to identify all relevant data regardless of source.

Big data can be defined as any data that is too large and/or too complex and/or too expensive to process using existing technologies and architectures. Decooda's big data convergence platform is a single, flexible massive parallel processing (MPP) system that can aggregate and analyze any volume of streaming or landed unstructured or structured data in real-time. It's simply deployed on a cluster of commodity, off-the-shelf hardware (COTS). The result is that the Decooda platform provides the most cost effective and simple way to get industry-leading massive parallelism with minimal effort. In fact, it is the most powerful massive parallel processing grid platform available as a cloud, private appliance or hybrid.

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