Marketing

Marketing teams are now expected to implement plans faster than ever before on smaller budgets with more effectiveness.

On the customer front, seismic shifts are taking place in customer learn, shop and buy behaviors. How do you meet the growing demands while the market continually evolves? The Decooda platform can provide accurate, actionable insights through a holistic approach to understanding the whole story of the data. You’ll be able to understand what the head is thinking, what the heart is feeling and what the person is truly intending to say. Then, you can shape your marketing efforts to match true human behavior.

Inside the Marketing - Decooda

  • Social Media and Research Monitoring
  • Today, there are so many opportunities to capture unfiltered feedback and input, including: social media feeds, CRM, call center dialogues, surveys, panel discussions, focus group dialogues, chat dialogues and other enterprise big data. The challenge isn’t capturing this information – the challenge is making sense of it and separating the noise from the valuable “ah-ha’s.” The Decooda platform applies the most advanced cognitive-linguistic text analytics engine to reveal both the strong and weak signals and ultimately the true voice of the customer behind the post. Marketers can then use these valuable insights to shape their marketing investment and engagement strategies with confidence.

  • Lead Generation
  • Lead generation often seems like the holy grail of marketing. How can we get more people into our sales funnel? Is our target audience correct? What’s our rate of response? Companies tend to rely on the same tactics that they’ve always employed – hitting the phone, emails, direct response – to try and move the needle. The problem is, these companies don’t realize that they might be tone-deaf to the true voice of the customer, and they might be doing more harm than good. That’s where Decooda comes in. We can help you understand more about your audience than ever before. We allow you establish a clear understanding of how consumers think, feel and act about your product or brand...and what to do about it. Once you spend more time listening to your customers and influencers, you can craft the correct type of 1:1 engagement that will generate more qualified leads.

  • Persona Tracking
  • Typical segmentation structures and personas are too abstracted, they make too many assumptions and they are static in nature. At Decooda we believe the world we live in is not quite so conveniently simple. In fact, we believe everyone falls into many segmentations and has many personas based on topic, category and state of mind. In fact, we have proven that by integrating the real-time voice of the customer with traditional segmentation and loyalty data that we have a better understanding of the consumer at any moment in time. Decooda's ability to detect the persona of an individual based on a social media or research post is unprecedented. As valuable as this may be, we take it further by tracking changes to an individuals persona and the root cause of the change in real-time. Now brands can understand what's moving the needle and why, empowering them to minimize risk and optimize opportunities as conversations unfold before their very eyes.

  • Influencer Analysis
  • There are a number of metrics such as Q-Scores and Klout Scores that help marketers evaluate the impact of an influencer. While interesting, these measurements are often lagging indicators or wrong. Decooda can do it better. We identify influence at the topic, category or brand level. Further, given the constantly shifting waves of public opinion, we also track changes to the perception of an influencer, and we can send alerts as the situation unfolds. Each alert can be tagged with a sentiment score and all related communications can be reviewed to gain a better understanding of the context of the situation.

  • Churn Analysis
  • There are two sides of the coin when discussing churn, especially when measuring churn at the category or brand level. There is of course the opportunity to protect your customers, but when looking at churn at the category or brand level the door swings wide open to an enormous opportunity to acquire disgruntled customers form your competitors. While most companies look at customer satisfaction and churn through the lens of thumbs-up and thumbs-down sentiment, Decooda takes it several levels deeper. We use our cognitive analytics framework of emotion, cognitive state and attribute detection as the foundation of our churn modeling approach. We not only detect churn, we break it down by "probable" churn, "definitely" will churn, "has already" churned and "regrets" churning. Then we close the loop by identifying the drivers of churn. Now brands can understand what moves the needle for them and their competitors so they can prioritize investments, minimize risks and optimize outcomes.

  • Brand Development
  • The Decooda platform enables all facets of the brand development process by allowing product managers and marketers to monitor, listen, and interpret what the market is saying about your company, brand, your competitors, and/or the market at large, in real-time. Driven by the relentless pursuit of the real story behind big data, our robust, advanced cognitive text analytics engine helps identify the real voice of the customer at every stage of the development. From background research, to testing the waters, to releasing and monitoring your brand, we can help you keep your finger on the pulse of the audience so you can determine optimal engagement strategies in real-time.

  • Campaign Effectiveness
  • Throughout the lifecycle of a campaign – from development to implementation to tracking – it is important to keep track of the pulse of the market response. Is it working? Can we reliably predict what might work? How should we measure its success? At Decooda, we offer data modelers additional "break-though" variables that allow them to isolate the impact of marketing investments before, during and after the campaign. We enable our clients to understand which message, tactic or combination of tactics are driving the greatest results across all channels in real-time. This approach provides you with the whole story behind your big data and frees you from having to rely on independent tactic-level performance metrics which never tell the whole story.

Today, there are so many opportunities to capture unfiltered feedback and input, including: social media feeds, CRM, call center dialogues, surveys, panel discussions, focus group dialogues, chat dialogues and other enterprise big data. The challenge isn’t capturing this information – the challenge is making sense of it and separating the noise from the valuable “ah-ha’s.” The Decooda platform applies the most advanced cognitive-linguistic text analytics engine to reveal both the strong and weak signals and ultimately the true voice of the customer behind the post. Marketers can then use these valuable insights to shape their marketing investment and engagement strategies with confidence.

Lead generation often seems like the holy grail of marketing. How can we get more people into our sales funnel? Is our target audience correct? What’s our rate of response? Companies tend to rely on the same tactics that they’ve always employed – hitting the phone, emails, direct response – to try and move the needle. The problem is, these companies don’t realize that they might be tone-deaf to the true voice of the customer, and they might be doing more harm than good. That’s where Decooda comes in. We can help you understand more about your audience than ever before. We allow you establish a clear understanding of how consumers think, feel and act about your product or brand...and what to do about it. Once you spend more time listening to your customers and influencers, you can craft the correct type of 1:1 engagement that will generate more qualified leads.

Typical segmentation structures and personas are too abstracted, they make too many assumptions and they are static in nature. At Decooda we believe the world we live in is not quite so conveniently simple. In fact, we believe everyone falls into many segmentations and has many personas based on topic, category and state of mind. In fact, we have proven that by integrating the real-time voice of the customer with traditional segmentation and loyalty data that we have a better understanding of the consumer at any moment in time. Decooda's ability to detect the persona of an individual based on a social media or research post is unprecedented. As valuable as this may be, we take it further by tracking changes to an individuals persona and the root cause of the change in real-time. Now brands can understand what's moving the needle and why, empowering them to minimize risk and optimize opportunities as conversations unfold before their very eyes.

There are a number of metrics such as Q-Scores and Klout Scores that help marketers evaluate the impact of an influencer. While interesting, these measurements are often lagging indicators or wrong. Decooda can do it better. We identify influence at the topic, category or brand level. Further, given the constantly shifting waves of public opinion, we also track changes to the perception of an influencer, and we can send alerts as the situation unfolds. Each alert can be tagged with a sentiment score and all related communications can be reviewed to gain a better understanding of the context of the situation.

There are two sides of the coin when discussing churn, especially when measuring churn at the category or brand level. There is of course the opportunity to protect your customers, but when looking at churn at the category or brand level the door swings wide open to an enormous opportunity to acquire disgruntled customers form your competitors. While most companies look at customer satisfaction and churn through the lens of thumbs-up and thumbs-down sentiment, Decooda takes it several levels deeper. We use our cognitive analytics framework of emotion, cognitive state and attribute detection as the foundation of our churn modeling approach. We not only detect churn, we break it down by "probable" churn, "definitely" will churn, "has already" churned and "regrets" churning. Then we close the loop by identifying the drivers of churn. Now brands can understand what moves the needle for them and their competitors so they can prioritize investments, minimize risks and optimize outcomes.

The Decooda platform enables all facets of the brand development process by allowing product managers and marketers to monitor, listen, and interpret what the market is saying about your company, brand, your competitors, and/or the market at large, in real-time. Driven by the relentless pursuit of the real story behind big data, our robust, advanced cognitive text analytics engine helps identify the real voice of the customer at every stage of the development. From background research, to testing the waters, to releasing and monitoring your brand, we can help you keep your finger on the pulse of the audience so you can determine optimal engagement strategies in real-time.

Throughout the lifecycle of a campaign – from development to implementation to tracking – it is important to keep track of the pulse of the market response. Is it working? Can we reliably predict what might work? How should we measure its success? At Decooda, we offer data modelers additional "break-though" variables that allow them to isolate the impact of marketing investments before, during and after the campaign. We enable our clients to understand which message, tactic or combination of tactics are driving the greatest results across all channels in real-time. This approach provides you with the whole story behind your big data and frees you from having to rely on independent tactic-level performance metrics which never tell the whole story.

See how Decooda is
Changing
The Conversation

All fields required