Engagement

Companies no longer completely control the fate of their brand

Conversations occur in the social space that shape reputation and inform customers, prospects and influencers. It has never been more important to understand how to truly engage with your audiences and connect them to your brand. The question is figuring out how with such a proliferation of channels of communication. With the power of Decooda’s platform, you can reveal the thoughts, feelings and behaviors found in all sources of data as well as the straight up numbers. This information provides a 360 degree view of the voice of the customer and can help you best engage with the person behind the post.

Inside the Engagement - Decooda

  • Public Relations Management
  • As social media and viral communication adoption rates continue to climb, companies are beginning to realize they no longer control brand messaging via one-way monologue messaging. Decooda recognizes this and is helping companies transition to “sharing” ownership of the brand with all stakeholders. We believe our innovative methods allow our clients to extend their influence over their brand, while adhering to the new dialogue based marketing driven PR model.

    Our process helps companies that are looking for new and innovative ways to listen to and engage with advocates, influencers, consumers and businesses. We leverage our experience to identify why, what, where, who and when we should engage with our target audience to establish relevant, personalized communications that deliver measurable results.

  • Reputation Management
  • Often brands are trying to listen to customer communications, but the sheer volume of content makes it almost impossible to identify relevant communications that require brand or company engagement. Important communications can easily go unheard and unresolved, thereby, negatively impacting brand equity, organizational reputation, and measurable outcomes, such as: customer loyalty, advocacy, pipeline, and revenue.

    The Decooda platform can help solve the problem by providing you with early warning to emerging issues. Our analysis allows us to monitor and flag all content in real-time for occurrences of “specific situations” defined by the client. Each “situation” will be tagged with a priority score and all related communications can receive an automated response or personalized engagement. You’ll know what people are thinking and feeling about your brand as soon as they are saying it.

  • Next Generation Net Promoter Score
  • Decooda takes the Not Promoter Score to the next level by making the insights far more actionable than ever before. By adding a simple review prompt/question, "Tell us about the product you purchased or your experience and tell us like you were telling a friend." Decooda can detect sentiment, emotions, personas, purchase path and the associated drivers of behavior. We can help our clients not only understand if the person behind the survey will promote your brand, but we will tell you why, why not and and where to focus your efforts to optimize brand performance.

  • Advertising and Promotion
  • Decooda makes advertising easy and affordable for all types of businesses. We deliver innovative insights that allow brands to engage with consumers based on real-time understanding of the consumers emotions and state-of-mind related to specific topics being discussed across a variety of social media outlets. Decooda insights insure all campaigns are structured around the true voice of the customer. Ultimately, we allow our clients to deliver relevant, integrated multi-channel campaigns that are personalized to each customer based on a clear understanding of how consumers think, feel and act about your product, experience or brand.

  • Real-time 1:1 Engagement
  • Because the Decooda platform works in real-time, clients can now engage with their customers in real-time. We can help you identify specific audiences and show you what they want to hear and how they want to hear it. By utilizing our cognitive analytics engine and analyzing all types of data, we take the guess-work out of how to respond by providing you the information you need to understand specifically what to do next.

  • Real-time Surveys
  • Social listening platforms often generate more questions than answers. Why do people feel a certain way? What should we do to resolve an emerging issue? Decooda recognized this as a significant issue, which is why we provide you the ability to engage with customers instantaneously by asking simple open-ended question to address your most pressing questions and clarify market observations. By analyzing a simple open-ended verbatim we can tell you how people think, feel and act about your product, experience or brand. For the first time, organizations now have a complete solution that will allow them to passively listen and actively engage with consumers in a meaningful way so they can learn, anticipate, predict and influence outcomes.

As social media and viral communication adoption rates continue to climb, companies are beginning to realize they no longer control brand messaging via one-way monologue messaging. Decooda recognizes this and is helping companies transition to “sharing” ownership of the brand with all stakeholders. We believe our innovative methods allow our clients to extend their influence over their brand, while adhering to the new dialogue based marketing driven PR model.

Our process helps companies that are looking for new and innovative ways to listen to and engage with advocates, influencers, consumers and businesses. We leverage our experience to identify why, what, where, who and when we should engage with our target audience to establish relevant, personalized communications that deliver measurable results.

Often brands are trying to listen to customer communications, but the sheer volume of content makes it almost impossible to identify relevant communications that require brand or company engagement. Important communications can easily go unheard and unresolved, thereby, negatively impacting brand equity, organizational reputation, and measurable outcomes, such as: customer loyalty, advocacy, pipeline, and revenue.

The Decooda platform can help solve the problem by providing you with early warning to emerging issues. Our analysis allows us to monitor and flag all content in real-time for occurrences of “specific situations” defined by the client. Each “situation” will be tagged with a priority score and all related communications can receive an automated response or personalized engagement. You’ll know what people are thinking and feeling about your brand as soon as they are saying it.

Decooda takes the Not Promoter Score to the next level by making the insights far more actionable than ever before. By adding a simple review prompt/question, "Tell us about the product you purchased or your experience and tell us like you were telling a friend." Decooda can detect sentiment, emotions, personas, purchase path and the associated drivers of behavior. We can help our clients not only understand if the person behind the survey will promote your brand, but we will tell you why, why not and and where to focus your efforts to optimize brand performance.

Decooda makes advertising easy and affordable for all types of businesses. We deliver innovative insights that allow brands to engage with consumers based on real-time understanding of the consumers emotions and state-of-mind related to specific topics being discussed across a variety of social media outlets. Decooda insights insure all campaigns are structured around the true voice of the customer. Ultimately, we allow our clients to deliver relevant, integrated multi-channel campaigns that are personalized to each customer based on a clear understanding of how consumers think, feel and act about your product, experience or brand.

Because the Decooda platform works in real-time, clients can now engage with their customers in real-time. We can help you identify specific audiences and show you what they want to hear and how they want to hear it. By utilizing our cognitive analytics engine and analyzing all types of data, we take the guess-work out of how to respond by providing you the information you need to understand specifically what to do next.

Social listening platforms often generate more questions than answers. Why do people feel a certain way? What should we do to resolve an emerging issue? Decooda recognized this as a significant issue, which is why we provide you the ability to engage with customers instantaneously by asking simple open-ended question to address your most pressing questions and clarify market observations. By analyzing a simple open-ended verbatim we can tell you how people think, feel and act about your product, experience or brand. For the first time, organizations now have a complete solution that will allow them to passively listen and actively engage with consumers in a meaningful way so they can learn, anticipate, predict and influence outcomes.

See how Decooda is
Changing
The Conversation

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