A better way to gather feedback and data.
And then put it to work.
Companies and brands need to know more than what their customers have said. They need to dig deep enough to know why they said what they did, how they actually feel, how those feelings will drive their actions, and most importantly, what to do about it.
You Can Choose the Best Way to Use CANDID
Use Candid as a bridge to experience the benefits of our Imaginative Questioning survey technique. CORE uses proprietary algorithms to analyze the responses to our Imaginative Question. One of its key benefits is our ability to separate the frequency of comments from the comments that have the greatest impact. CORE analyzes survey responses to reveal emotions, cognitive states, and states of mind on a full spectrum of topics.
To get maximum value from the questions you ask with Candid, you can upgrade to Decooda CX IQ. CX IQ can help you ask Imaginative Questions across all stages of the customer journey. This is a new, compelling technique to capture feedback that yields much deeper, and more insightful answers. With the Imaginative Question (IQ) we’ll help you migrate from the traditional way of capturing feedback, to a more valuable way to engage with your respondents.