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A better way to gather feedback and data.
And then put it to work.
Companies and brands need to know more than what their customers have said. They need to dig deep enough to know why they said what they did, how they actually feel, how those feelings will drive their actions, and most importantly, what to do about it.
Powerful
Instead of starting with a series of questions that come from the mind of the researcher, start by learning what’s in the mind of your respondents. When we conduct a survey, we don’t presume what’s in your customers’ heads. Instead of putting our thumb on the scales, we let the data speak for itself.
Innovative
Enjoy frictionless, vertically integrated data collection, insights and engagement. Including advanced scoring. Holistic feedback from every source, every channel. Integrated into one 360° view that you can use to drive your experience management initiatives.
Free
At Decooda, we think you shouldn’t pay to capture data because the real value is in how you analyze the data and act on it. We understand that our new approach to capturing data (The Imaginative Question) is so radically different that it feels like a big leap. So, we’ve taken away the financial risk of trying our approach. When you reallocate your dollars from asking questions to analyzing answers, you’ll spend less and get more value than ever before.
You Can Choose the Best Way to Use CANDID
You can continue to do surveys the way you’ve always done them by using Candid as a standalone tool to ask any group of respondents whatever questions you like. It has many of the same capabilities as other DIY tools, and the results are exportable to any analysis platform.
Integrate with our cross-tab analysis engine that enables you to examine relationships within the data that might not be readily apparent when analyzing total survey responses. That’s free, too.
Use Candid as a bridge to experience the benefits of our Imaginative Questioning survey technique. CORE uses proprietary algorithms to analyze the responses to our Imaginative Question. One of its key benefits is our ability to separate the frequency of comments from the comments that have the greatest impact. CORE analyzes survey responses to reveal emotions, cognitive states, and states of mind on a full spectrum of topics.
To get maximum value from the questions you ask with Candid, you can upgrade to Decooda CX IQ. CX IQ can help you ask Imaginative Questions across all stages of the customer journey. This is a new, compelling technique to capture feedback that yields much deeper, and more insightful answers. With the Imaginative Question (IQ) we’ll help you migrate from the traditional way of capturing feedback, to a more valuable way to engage with your respondents.
