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New research reveals brands need to understand the emotional impact of the COVID 19 crisis on their customers’ financial well-being

By August 12, 2020No Comments
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New research reveals brands need to understand the emotional impact of the COVID 19 crisis on their customers’ financial well-being

What is the personal impact of the COVID 19 crisis on consumers’ financial well-being? What brands have gone above and beyond consumer expectations? And, which ones have let them down?

We can learn a whole lot about people when we listen to what they say.

In this presentation summary, you’ll learn:

  • COVID 19 pandemic anxiety is unleashing anger and frustration
  • Layoffs, furloughs, and reduced work hours leave people assessing their finances to make ends meet
  • The possibility of not meeting basic physiological needs sparks fear among people
  • Brands that go above and beyond help customers traverse difficult times
  • Brands that knock it out of the park provide substantive, personalized help

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