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A New Normal

By March 18, 2020July 9th, 2020No Comments

A New Normal

My inbox is filled with emails telling me what companies are doing about COVID-19. I suspect yours is too. All of the messages are the same: this is a big problem; we are working from home; and we look forward to serving you when things get back to normal.


The truth is:

It is a big problem.

We, too, are working from home.

But we do not think things will get back to normal. We think there will be a New Normal.


The COVID-19 crisis is a global reset. Your customers are literally sitting at home re-evaluating what is important to them. It would be irresponsible to assume that the products, services, and experience you provided before this crisis are just going to snap back into place. This crisis is changing what customers want, need, and expect.


The good news is that “this too shall pass.” Business will be back. People will return to the market. The question is: Will you be ready to serve your customers not knowing what they want, need, and expect now?


Decooda has an answer to the question “What do I do when I don’t know what to do?” Our products are built to ask questions and derive insights quickly. We don’t know what your new normal is going to be, but we can help you discover it quickly.


In the meantime, if there is something you need to help in this current crisis, please ask us. We may not be able to satisfy every request, but we will do what we can to help.