In an open-source world where researchers use the same data, tools, algorithms and methods, it’s no wonder research results get lost in the sea of sameness. Decooda has proven it is different. Our insights are based on better insight ingredients. The result is that we know what matters most – the “what and why” behind customer behaviors. Over the last several years, we have successfully leveraged these techniques to analyze customer feedback, predict product success, perform product and experience key driver analysis and perform copy and ad testing – to name just a few.
Decooda has now leveraged its unique analytics methods and platform to deliver the most powerful and scalable Customer Feedback Management (CFM) cloud solution. We go well beyond simple NPS and CSAT scores. By linking topics with emotions and cognitive states we can tell companies what specific aspects of the product or experience matter most to customers. Further, we establish a complete understanding of the way the organization and employees behave when engaging with customers daily allowing them to tune the culture in real-time to create the best customer experiences possible. This leads to greater levels of both customer and employee satisfaction, as well as improved operational and financial results.