Is your CX survey diminishing the perception of your brand and still not giving you the insights you need – then you need Decooda. Your customers will love our IMAGINATIVE one question survey technique, and the executive team will love the insights we produce.
Improving the Survey Respondent Experience Guest Blog Post By: Annette Franz, CCXP There’s a lot of talk about improving the customer experience. And there’s a lot of talk about using surveys to listen to customers so that we know where we need to improve the experience. But have you ever considered that those very surveys are another touchpoint in
Removing the barriers to effective customer experience analysis With a direct link clearly established between customer satisfaction and revenue growth, you would think that customer experience scores would be on the rise. Unfortunately, that’s not the case. According to Forrester’s US 2017 Customer Experience Index (CX Index™), CX quality worsened between 2016 and 2017. And this is in the face of
Where should we begin our CX journey? My favorite analogy with respect to the CX world is to compare it to a soccer game played by five-year-old children. If you have ever watched one of these games, you will understand why – usually all the children are chasing the ball together, no spacing around the field, just a wild race
Decooda CX I.Q. – Creating a wave of disruption in a sea of sameness. As the marketing lead for Decooda, I am responsible for outbound messaging. But in order to build effective messaging, I first had to listen. So, I listened. A lot. I listened to CMOs tell me they’re frustrated with their current CX provider. I listened to Voice