Tag: CX

25
Aug

Best Practices to Prioritize & Manage CX Improvement Efforts

Best Practices to Prioritize & Manage Customer Experience Improvement Efforts By Jon Windley, Altitude CX CEO & Head Of CX Strategy Customer Experience initiatives can influence so many things – product roadmaps, customer-base tiering, Account Management models, financial analysis, geographic market selection, shoe size…ok, probably not shoe size – unless you’re in the shoe industry, then absolutely! Customer experience improvement

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11
Aug

Lessons Learned on My CX Program Journey

Lessons Learned on My CX Program Journey By: Jon Windley, CEO, AltitudeCX Over the course of my past dozen years involved in creating, leading, and advising on CX programs, I have made many, many mistakes.  From steering teams to nowhere, to 300-page reports measuring everything but shoe size, I have raised program errors to a fine art – no doubt

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8
Aug

Behaviors Matter and They’re Predicted by Emotions

Behaviors Matter and They’re Predicted by Emotions https://customerthink.com/more-evidence-that-customer-experience-is-about-emotions/ Thank you for writing this Jeanne! We couldn’t agree more. You make a good case for a point we are trying to communicate in the marketplace. Not only do CX campaigns and approaches need to be emotionally engaging to be successful, but businesses also need to be able to detect customer emotions

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7
Aug

Decooda CX I.Q. – Creating a wave of disruption in a sea of sameness

Decooda CX I.Q. – Creating a wave of disruption in a sea of sameness. As the marketing lead for Decooda, I am responsible for outbound messaging. But in order to build effective messaging, I first had to listen. So, I listened. A lot. I listened to CMOs tell me they’re frustrated with their current CX provider. I listened to Voice

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