Please join our community and engage with thought-leaders to collaborate on how best to optimize your customer experience.  We are always focused on helping you inspire all levels of your organization to lean-in and embrace a culture of customer advocacy.

What we Ask (and What it Means)

What we Ask (and What it Means) Simon Sinek taught us all the value of entering into a challenge by answering the “Why” question in his brilliant ...

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Getting the best insights hinges upon asking the best questions

Getting the best insights hinges upon asking the best questions Decooda accurately detects how customers think, feel and act about a product, ...

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What HR could learn from Customer Experience: A people insight and analytics approach

What HR could learn from Customer Experience: A people insight and analytics approach Guest Post by: Amanda Forshew Employee engagement is cited by ...

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Is “Agile” the Key to Customer Experience Success?

Guest Post by Amanda Forshew, Customer Alignment In theory, an agile approach should be perfect for Customer Experience. However, taken literally, it ...

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2018: The Year of the Six E’s

Guest post by: Amanda Forshew, Managing Partner, Customer Alignment Will we see something new for CX in 2018 or will it be more of the same? If it is ...

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Make 2018 the year that you simplify your CX strategy with Decooda

Is your CX survey diminishing the perception of your brand and still not giving you the insights you need – then you need Decooda. Your ...

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