Please join our community and engage with thought-leaders to collaborate on how best to optimize your customer experience.  We are always focused on helping you inspire all levels of your organization to lean-in and embrace a culture of customer advocacy.

Is “Agile” the Key to Customer Experience Success?

Guest Post by Amanda Forshew, Customer Alignment In theory, an agile approach should be perfect for Customer Experience. However, taken literally, it ...

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2018: The Year of the Six E’s

Guest post by: Amanda Forshew, Managing Partner, Customer Alignment Will we see something new for CX in 2018 or will it be more of the same? If it is ...

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Make 2018 the year that you simplify your CX strategy with Decooda

Is your CX survey diminishing the perception of your brand and still not giving you the insights you need – then you need Decooda. Your ...

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Cultivating a customer-centric culture with Decooda Impact Analysis

Cultivating a customer-centric culture with Decooda Impact Analysis One of the biggest challenges companies face is getting the team to “lean in” ...

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Join the Movement: Stop Surveys that Suck

Join the Movement: Stop Surveys that Suck The recent Forrester CX Index study shows CX scores declined for two out of three brands from 2016 to 2017, ...

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Customer Experience: Make it simple, make it better.

When you know exactly what motivates your customers’ behavior – you know what to focus on. Journeys, heat maps and word pairs alone ...

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