cwardell

11
Aug

Text Analytics Challenges

Text Analytics Challenges David Johnson, CEO of Decooda, breaks down the challenges of some text analytics tools. Specifically, he reviews some of the limitations of Sentiment Analysis, Natural Language Processing (NLP) and Machine Learning in order to help senior executives understand why their insights are not actionable.

11
Aug

Lessons Learned on My CX Program Journey

Lessons Learned on My CX Program Journey By: Jon Windley, CEO, AltitudeCX Over the course of my past dozen years involved in creating, leading, and advising on CX programs, I have made many, many mistakes.  From steering teams to nowhere, to 300-page reports measuring everything but shoe size, I have raised program errors to a fine art – no doubt

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10
Aug

Where should we begin our CX journey?

Where should we begin our CX journey? My favorite analogy with respect to the CX world is to compare it to a soccer game played by five-year-old children.  If you have ever watched one of these games, you will understand why – usually all the children are chasing the ball together, no spacing around the field, just a wild race

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8
Aug

Behaviors Matter and They’re Predicted by Emotions

Behaviors Matter and They’re Predicted by Emotions https://customerthink.com/more-evidence-that-customer-experience-is-about-emotions/ Thank you for writing this Jeanne! We couldn’t agree more. You make a good case for a point we are trying to communicate in the marketplace. Not only do CX campaigns and approaches need to be emotionally engaging to be successful, but businesses also need to be able to detect customer emotions

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7
Aug

Decooda CX I.Q. – Creating a wave of disruption in a sea of sameness

Decooda CX I.Q. – Creating a wave of disruption in a sea of sameness. As the marketing lead for Decooda, I am responsible for outbound messaging. But in order to build effective messaging, I first had to listen. So, I listened. A lot. I listened to CMOs tell me they’re frustrated with their current CX provider. I listened to Voice

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19
Jul

DECOODA CLOSES ‘SERIES A’ INVESTMENT WITH TECHSOPHY

Decooda And TechSophy Form A Financial And Strategic Relationship Atlanta, GA (July 19, 2017) – Decooda International, Inc., an industry leader in turning an understanding of customer emotions and state-of-mind into real-time, actionable insights, today announced it has closed its Series A Round with TechSophy Inc.Decooda focuses on helping businesses analyze customer feedback to identify the exact “what & why” behind

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19
Jul

DECOODA LAUNCHES CX I.Q.® PLATFORM

Decooda Launches CX I.Q.® Platform To Reveal The Exact ‘What’ And ‘Why’ Behind Movements In NPS® (Net Promoter Score) And Csat Metrics New Cloud-Based Software Solution Utilizes Emotions And Cognitive States Derived To Provide Clear Picture Of What Customers Care About Most Atlanta, GA (July 19, 2017) – Decooda International, Inc., an industry leader in turning an understanding of customer

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14
Jul

Beat CX with a Simple Stick

Beat CX with a Simple Stick Author: Jon Windley, AltitudeCX – CEO My name is Jon Windley and I’m the founder of AltitudeCX, a consulting firm specializing in CX strategy.  Over the past decade working in this field, I have experienced both the challenges and frustrations of implementing CX strategy as well as the satisfaction of seeing a successful CX

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